Watch how you want
Watch how you want
Everyone’s familiar with this popular streaming platform. But did you know that the CEO named it after the Mandarin word for “gourd”? Weird, right?
Rationale:
Competition with other popular platforms has pushed Hulu to position itself as the “fun” streaming service, complete with funny tweets and trendy Tik Toks. To align with their brand voice and reinforce their funny bone, my campaign “Watch How You Want”, combines Hulu’s silly personality with the idea that Hulu has something for everyone.
